Spanish Center Dubai Marketing

Our marketing collaboration with Spanish Center Dubai (SCD) focused on scaling their digital presence and performance across both paid and organic channels. Over the span of several months, our team at AppStairs executed a data-driven strategy that delivered measurable results.

We ran targeted Instagram and Google Ads campaigns tailored to services like Eye Care, LASIK, and IV Therapy (NAD+, Glutathione). Our creatives combined strong visual hooks with clear CTAs, resulting in consistent traffic and engagement growth — particularly from the 25–34 age demographic.

Challenge

Spanish Center Dubai needed to scale lead generation across multiple medical services while maintaining cost-efficiency and ensuring the quality of leads. Their previous marketing lacked consistent tracking, clear segmentation, and actionable insights, especially during periods with seasonal dips like Eid.

Solution

We implemented a full-funnel marketing strategy combining Instagram Ads, Google Search & Instagram reels, and analytics-backed targeting. Campaigns were segmented by service (Eye Care, LASIK, IV Therapy) with tailored creatives and high-intent keyword bidding. We also optimized landing flows through our website and integrated Chatter for accurate lead attribution.

Results

•	Over 3,000 leads generated across platforms in 3 months
•	Average Cost per Click as low as 1.75 AED
•	Instagram video engagement rose by 36% month-over-month
•	Highest-converting keyword: “how much does LASIK cost”
•	June website traffic hit a peak of 6,949 users, with 1,000+ conversions

APPStairs took full ownership of our digital marketing, from Google Ads to Instagram campaigns. And delivered results across the board. We saw real growth in traffic, engagement, and lead quality.

— Dr. Tamer Salem, CEO of Spanish Eye Center — Dubai, Abu Dhabi, and Doha