Chill App Marketing

AppStairs led the end-to-end marketing for Chill App, implementing a data-driven strategy across paid ads, platform optimization, and creative experimentation. Through monthly campaigns on TikTok, Snapchat, Meta, and Google, we achieved over 40,000 orders and 10,000+ app installs within 6 months. TikTok and Snapchat consistently delivered the lowest cost-per-purchase, while Meta platforms drove volume and visibility. Instagram ads focused on high-intent users, while localized Google campaigns boosted Android installs. We continuously adjusted spend based on ROAS, retention trends, and service-specific demand (e.g., Premium Wash, Tinting). Results included a 2.3x growth in monthly revenue, declining cancellation rates, and record-high user retention.

Challenge

Chill App needed to increase app usage and order volume in a highly competitive car care market while maintaining low acquisition costs and catering to a premium audience. Android conversions were poor, and retention rates showed room for improvement.

Solution

AppStairs designed a performance-driven marketing strategy across TikTok, Meta, Google, and Snapchat. We reallocated budgets based on ROAS, built service-specific campaigns (e.g., Premium Wash, Tinting), introduced retargeting flows, and ran install vs purchase-optimized ad sets. Weekly push notifications, mid-month offers, and user segmentation supported retention.

Results

Over 40,000 in-app purchases were achieved within 6 months, with iOS accounting for 85% of transactions. TikTok and Snapchat campaigns led to a 275% ROI, and total users crossed 10,000. The cancellation rate dropped to 8.9%, and revenue scaled 2.3× from January to July.